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My name is Jose Maria, I live in Helsinki and I’m a Data analyst. I love learning, eating and deep conversations.

A few details about me

  • Born in northern Spain, later I moved to northern Europe, where I have been living > 5 years in both Estonia and Finland.
  • Studied Mechanical engineering, but the frustration of making the same analysis week after week led me to learning R and automatizing processes and got me hooked on analytics.
  • I have been heavily involved with Lean manufacturing, the principles amaze me and I try to apply them outside the factory as well.
  • Music has been a big part of my life, being part of a band in my teenage years, and later becoming an amateur DJ.
  • I love to cook and sharing a good meal with great people around.

Favourite blog posts

Mission and values

From a professional perspective:

  • Mission: Automate low-value tasks
  • Vision: Better decision making

From a personal perspective, my mission is learning every day, and sharing life with great people.

My main values are honesty, independence, kindness, and simplicity.


I ship a monthly newsletter called Datata, sign up to get a monthly story told with the help of data.

My favorite 12 problems

The 12 favorite problems are a good representation of what do I care about and what is in my mind. Here is my list (in no particular order):

  1. How can technology assist us for a better future?
  2. How do I make a positive impact on the world w/o compromising my principles and values?
  3. How can I assist other people to making better decisions?
  4. What would it be like if I was to become a great writer/communicator?
  5. How can I live a balanced healthy life, both mentally and physically?
  6. How do I strike a balance between achievement, play, social/relationship and personal/spiritual growth?
  7. Will I ever be completely alright with myself and if not, can I be alright with that?
  8. What would it be like to be able to shape my habits?
  9. How can I create periods of sustained focus and deep work where I am less distracted and accomplish meaningful work?
  10. How can I nurture my friendships and build solid new friendships?
  11. How do merge the great passions of my life with my talent?
  12. How can I work in a way that insights passion and sustained energy?

Concept was popularized by Richard Feynman. In his own words:

“You have to keep a dozen of your favorite problems constantly present in your mind, although by and large, they will lay in a dormant state. Every time you hear or read a new trick or a new result, test it against each of your twelve problems to see whether it helps. Every once in a while, there will be a hit, and people will say, ‘How did he do it? He must be a genius!”
- Richard Feynman